Show your space and your people
- A point-of-view walk-in, from the front door to your favorite corner
- Meet the team: one person, one fun fact, a few seconds each
- A day in the life of the owner
- Opening or closing routine
Show the work
- A start-to-finish process video, sped up
- Before and after of a service or project
- Close-up details customers never get to see
- How a product is made or packed
Answer questions
- The question every customer asks, answered in one clip
- A common myth in your industry, and the truth
- What to expect on a first visit
Be part of the community
- Your favorite local spot or event in your area, and why you love it
Make them work harder
Hook people in the first seconds with movement or a clear question. Add on-screen text so the reel makes sense with the sound off. Keep one idea per reel, and end with a simple next step, like visiting, booking, or sending a message.
Quick answers
Do reels need trending audio?
Trending audio can help, but a clear idea, a strong hook, and on-screen text matter more. Original sound works well for talking clips.
Can I film reels on my phone?
Yes. Good light, a steady hand, and vertical framing go a long way. Editing and pacing are what make them feel polished.
How many reels should a local business post?
Start with what you can keep up every week, then increase if reels are bringing in new people.
Want this handled for you?
Sol and Shore Media plans, creates, and manages content for brands across Southwest Florida.
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