1. Start with the goal
Decide what the content is for: a launch, your website, a month of social posts, or a new service. The goal shapes everything else, from the location to how many vertical videos you need.
2. Build a shot list together
List the must-have shots: you or your team at work, your space, your products or services up close, and a few candid moments. Add vertical clips for reels and stories so you are not only shooting photos.
3. Choose outfits and colors
Pick two or three outfits that match your brand colors and feel like you. Solid colors usually photograph better than busy patterns. Bring options and something comfortable.
4. Prepare the space
Clean and declutter the area, think about natural light, and gather any props that tell your story: tools of your trade, products, packaging, or details your customers love.
5. Plan for social, not just photos
- Short process clips and before-and-afters
- A point-of-view walk-in to your space
- A few seconds of you talking to the camera
- Behind-the-scenes moments
- Detail shots for carousels
6. On the day
Arrive early, keep water and touch-up items nearby, and trust the direction. The best moments often happen between the planned shots, so stay relaxed and have fun with it.
Quick answers
How many outfits should I bring?
Two or three that fit your brand colors usually give enough variety without slowing the shoot down.
Should I shoot photos and video at the same time?
Yes, if you plan for it. Capturing vertical video during a photo shoot gives you reels and stories from the same day.
What if I am nervous on camera?
That is normal. A good team gives you simple direction and captures candid moments, which often end up being the favorites.
Sol and Shore Media plans, creates, and manages content for brands across Southwest Florida.
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