Look at their real work
Ask to see content they actually created, ideally for brands like yours. Does it feel natural and on-brand, or generic? Do they make video, not only photos?
Ask how they get to know you
A good agency starts with a real conversation about your goals, voice, and audience before anything is posted. Be wary of anyone who jumps straight to a package without asking about you.
Understand who creates the content
Some agencies only schedule and post. Others plan, shoot, edit, and manage. Decide whether you want to keep capturing your own content or hand it all over, and make sure their model fits.
Questions to ask
- What does a typical month look like?
- Will I see the plan before it goes live?
- Who will I actually be working with?
- Do you shoot on location, here in Southwest Florida?
- How do you report results, and how often?
- What happens if something is not working?
Why local helps
A Southwest Florida team can be on site for shoots, knows the seasons and events that matter here, and can capture the coastal feel many local brands are built around.
Quick answers
Should I hire a local agency or a remote one?
Either can work, but a local team can film on location and understands the market. If you need regular photo and video, local is usually easier.
What should a monthly report include?
What was posted, what performed best and why, and what changes next month. It should be simple and clear.
Are long contracts normal?
Ask about terms before signing, and make sure you understand what is included and how you can make changes.
Sol and Shore Media plans, creates, and manages content for brands across Southwest Florida.
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